5 Practical Tips To Increase Email Open Rates & CTR
World statistics showed that the ROI of an email marketing campaign can reach 4400%. That’s great, but they say it can, which means it is possible but not certain. The ROI is determined by many factors including your email open rates and CTR. Whenever your email open rate and CTR increase, your ROI increases.
On the other hand, if your open rate is zero, your ROI will be zero too.
That’s frustrating, but don’t worry. I’ve got you 5 practical tips to help you improve your open rates as well as your CTR for a better ROI.
Average Email Open Rates & CTR
The average email open rate is usually ranging between 15% and 25%, while the CTR should be 2.5%. These are the normal levels.
However, my results are different due to my 5 practical tips:
My results are a 50% Email Open Rate and 11% CTR
Yeah, you must be shocked. Let me tell you briefly about my campaign. I have sent 1828 emails in a week, 957 recipients opened my email, and 210 people clicked the CTR. Thus, I got more than a 52% open rate and an 11.5% CTR. Sounds great? It is.
You can do it too even with a bigger number of emails. Let’s say you sent 1 million emails. The results will be massive. Before you complete the 5 magic tips to increase your open rate and CTR, watch this video to learn how to run an extensive email campaign
Email marketing is a powerful and cost-efficient strategy to promote your business, get leads and more!
5 Tips to Increase Email Open Rates & CTR
Here are the 5 magical tips to boost your email open rates and click-through ratio. Implement them in your strategy and watch the results:
1- Test Your Email Subject Line
Your email subject line is the first thing your recipient sees when receiving your email and it determines whether or not he will open it or not. Therefore, you must make sure that your subject line is encouraging enough for him to open it.
Don’t use the common subject line used by other digital marketers. Be creative, attractive and not too promotional.
To write a perfect subject line:
- Go to SendCheckIt, before you even run your campaign
- Enter your subject line
- Click the test button.
The highest points you get, the better your subject line is.
2- Stop Your Email from Going to Spam
Although Gmail has been improving its spam. filters continuously, some good emails are still thrown in the spam folder, and not seen by the recipient.
To avoid this problem, don’t use words like “buy,” “discount” or “cash” in your email, and test the deliverability using the GMass Email Deliverability Tester.
This is very easy, and here is how to use it:
- Visit the GMass Email Deliverability Tester.
- Copy the 20 email addresses provided.
- Go back to your email service
- Paste the addresses in the recipients’ list.
- Send your email now to the 20 email addresses.
- Go back to the GMass Email Deliverability Tester again.
- Enter your subject line under the ‘Step 2’ heading.
- Check where your email may have landed.
If you found it in the spam folder, you need to fix some issues.
Simply change your subject line and test it again.
If it still goes to the spam folder, change your email’s body and do the testing again.
Keep changing and testing till your email reaches the inbox.
3- Boost Your Email Sending Score
Your email sending score is the probability that your email will land in the recipients’ inboxes.
That’s tough. Go here and check the best practices to get your email directly to the inbox and increase email open rates
You can also test your score with Mail-Tester.Com by following these steps:
- Visit Mail-Tester.Com.
- Copy the temporary email address given on the homepage.
- Send your email to this address now.
- Come back to mail-tester.com
- Check the provided score.
You have to get 9 scores out of 10 or your email needs improving.
4- Send the Email to Yourself
The best way to make sure that your email is perfect is to receive it as a recipient. Before sending your campaign, send it to yourself and check these points:
- Where will the email land, in your inbox or spam folder?
- How does everything look? Does the subject line look perfect?
- Does the body of the email convey the message that I want to deliver?
- Is the CTR clear?
- Would I as a reader click the CTR button, or do I need something to encourage me for it?
Depending on your answers, you determine whether your campaign is good to go or needs some improvement.
5- Write Clear Email Body With click-worthy CTA
The body of the email is usually valuable content provided to persuade the reader and encourage him to click your CTR button.
Unfortunately, small mistakes may be the reason for not having a good open rate and CTR score.
Here are a few tips to increase email open rates and CTR:
- Make sure that your email list has a targeted audience
- Be clear and actionable in your language
- Personalise each email to the perfect level
- Make sure your prospect is ready before selling him anything.
- Never talk about features, Talk about benefits
- Learn about FOMO and use it.
- Provide a clear, concise, and eye-catchy CTR